Who does your client think you are?

Does your market know you exist? Do your clients know you're the best? Do they know you're the only one who can solve their problems, smooth the way, and fulfill their dreams? Do you know this yourself? It's time to make sure of it!

These are the weekly marketing tips I give at RAMAC 's Business Networking Association. I'd like to hear back from people via the comments boxes. We should test drive these ideas.

Tip 31: It’s the product, stupid

This week, I analyzed my clients to see what I could find out about their motivations, and as a result, I found myself revisiting the old chestnut about the importance of great service. Here’s what I found: … continue …

Tip 30: Beware referred clients

A number of our members have mentioned that they now only take referred clients, as cold callers often prove to be more trouble than they’re worth. I wonder if the real impact of referred clients is masked when … continue …

Tip 28: Getting cold calls righter

To develop last week’s theme, we need to find ways to avoid the worst sins outlined by Gerry Stapleton. The hardest thing is to break bad habits: it’s much easier to replace them. So … continue …

Tip 27: Getting cold calls wrong

I received a number of cold calls this week, and wondered why I allowed some and instantaneously refused others.

There are some openings that really annoy me … continue …

Tip 26: and what about referral fees?

After-sales surveys and calls turned out not to be the issue at all. Quality control was the issue, … continue …