Who does your client think you are?

Does your market know you exist? Do your clients know you're the best? Do they know you're the only one who can solve their problems, smooth the way, and fulfill their dreams? Do you know this yourself? It's time to make sure of it!

These are the weekly marketing tips I give at RAMAC 's Business Networking Association. I'd like to hear back from people via the comments boxes. We should test drive these ideas.

Tip 28: Getting cold calls righter

To develop last week’s theme, we need to find ways to avoid the worst sins outlined by Gerry Stapleton. The hardest thing is to break bad habits: it’s much easier to replace them. So … continue …

Tip 27: Getting cold calls wrong

I received a number of cold calls this week, and wondered why I allowed some and instantaneously refused others.

There are some openings that really annoy me … continue …

Tip 26: and what about referral fees?

After-sales surveys and calls turned out not to be the issue at all. Quality control was the issue, … continue …

Tip 25: Or, then again …

Discussing the cons of customer satisfaction surveys last week, it emerged that service businesses with multiple staff members and new staff members—and especially businesses newly growing from the single entrepreneur stage—still need a way to keep their fingers on the pulse, to know that their clients are still being served well. … continue …

Tip 24: no more surveys!

Recently I’ve been getting a lot of customer satisfaction surveys by phone and e-mail, and they’re really starting to get up my nose … continue …