Even if you don’t feel a need to practice sales-based marketing, it is still important to build and maintain your professional reputation and keep customer loyalty. For this, there is a kind of marketing that can be “done on the side”
So, did you find out what makes you special in the market? If not, go back and work through last week’s tip. Now, here’s the question that helps you target the right sections of that market.
Consider this:
Because its purpose is to create a customer, the business has two—and only two—functions: marketing and innovation. Marketing and innovation create value, all the rest are costs——Peter Drucker, Professor of Management, NYU
Identifying and re-identifying your niche is crucial to the kind of marketing that creates value. Here is the first question to help you [...]
The part you never hear about marketing is that it directly impacts your business reputation. Poor quality marketing suggests a poor quality company, always. And everything with your name on it is de facto marketing.
You may think that what you are currently doing (or not doing) works for you, so let’s not waste [...]