Tip 10: Ride your hobby horse to get more referrals

The longer you are in business, the more hobby horses you probably have. For marketing purposes, these are kind of useful because

Tip 9: What is your website for?

Consider these pearls of accepted wisdom:

Your web site should aim for the highest possible search engine ranking
Your site content should change daily to encourage return visits
Your site should include lots of free information to build trust and convert to sales

Clearly, these ideas should have a significant impact

Tip 8: Get your customers to do the selling

Suppose you could get your audience or prospect to ask you to sell to them? Suppose you could get them telling you that they need your product or service? Well, often you can. It’s called ask, don’t tell.