Some Thoughts
- Your visitors and potential clients are currently having a really bad online experience when trying to scout out properties to visit. Sites are slow, confusing, and overpopulated with written information. Enlargeable images don't enlarge, and every time you click on a link you lose everything you'd found. And after all that, heaven only knows how you're supposed to find houses in the area you want. So your site must be a model of clarity and practicality. Basically, therefore, shun the free ones!!!
- There are also some very useful ideas floating around - mortgage payment calculators, maps and directions, and virtual tours. Let's work the heck out of these instead of hiding them off screen. For example, many listers include mortgage calculators that overwrite the listing. What do you think of something like this instead? It's linked to the bottom of your navigation panel, too.
- For the rest, lots of sites have pages on "why live in Florida?" and "Florida Weather" and "local schools", and so on—personally, I think they clutter the site to no good effect. Your buyers have already decided to live in Florida. They don't care what the weather is doing—they know it'll be hot! And they'll take the rest as they find it. But the mortgage calculator is a great toy—it keeps making you think you can manage something a little more costly!
Finally, John - and let me know what you want to do next.